Forward Motion Has Arrived – A Strategic Playbook for Ontario's Tourism Industry

This week, we proudly launched Forward Motion: A Strategic Playbook for Ontario’s Tourism Industry (2025–2030).  It's a bold, action-oriented plan to grow markets, attract investment, strengthen our workforce, enhance transportation, champion sustainability, and foster collaboration across our industry.

Built through months of consultation with hundreds of tourism operators, sector leaders, Indigenous partners, DMOs, educators, and government, Forward Motion reflects the collective vision and priorities of Ontario’s visitor economy.  It’s our shared blueprint for long-term growth and competitiveness.

We invite you to explore the full strategy, launch event recording, media coverage, and other resources now available on our dedicated strategy page here. Together, we’re moving from recovery to renewal — and charting a future where Ontario tourism thrives in every region, every season. A special thank you to our sponsors and partners;

Sincerely,
Andrew Siegwart
President & CEO
TIAO